L'Oreal TecniART at CSM - Behind the Scenes


We recently had the great opportunity to shoot with L’Oreal at their TecniART technical day at Central St Martins. It was fantastic to work alongside a huge team of creative people across the industries of hair and fashion.

The expertly trained stylists were collaborating with CSM Masters Fashion students, creating amazing looks which we then photographed for the artists and to form a part of the TecniART product relaunch.

The hairdressers were working hard all day in the styling room, creating looks with TecniART’s new products ready for their photograph. They all left with prints of their fully styled looks at the end of the shoot. Check out the finished looks published in the Runway supplement of Creative Head Magazine below!

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And finally here is our behind the scenes video shot by me and edited by William Kennedy below:

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