ANTI Launch


It was a pleasure to attend the launch of ANTI, a new product line developed by Francesco Ruggerino, Mercedes Orpin-Steinfeld and Nick Irwin.

With an ethos concerned with functionality, non-synthetic ingredients and beautiful aesthetics, the brand looks set to become an important feature in contemporary hairdressing.

The brand launched with a great event at Noho studios, introducing the product line and showcasing a beautiful series still and moving image shot by Rankin.

I really enjoyed catching up with industry friends, and had the pleasure of meeting Eugene Souleiman, an artist who I have long admired.

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