Beauty Editorial Photographer in London – Jack Eames

As a beauty editorial photographer, Jack Eames approaches his work through a refined balance of texture, narrative and clarity. His beauty and hair imagery is shaped by an instinctive sensitivity to tone, gesture and proximity—qualities that anchor his distinctive editorial aesthetic. Across his commercial and personal projects, Jack’s work carries a quiet vibrancy, a sense of energetic stillness that draws the viewer close and reveals the individuality of each subject.

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Jack’s foundation in photojournalism continues to influence the rhythm and structure of his editorial work. This background informs a visual language grounded in connection, allowing him to build images that feel both intimate and deliberate. Whether directing video or creating stills, he uses light as a consistent thread between formats, ensuring that each project holds a uniformity of tone and intention. His close collaboration with stylists, assistants and retouchers creates an environment where concept and execution align, resulting in work marked by clarity, precision and emotional resonance.

Based at White Rabbit Studios in Shoreditch, London, Jack has established himself as a leading editorial photographer whose creative practice extends internationally. His sixteen years of experience span global campaigns, editorial features and commercial commissions for clients such as Wella, Balmain, Garnier, L’Oréal, Tangle Teezer, Liberty of London and Saatchi & Saatchi. His editorials have appeared in major fashion publications including Vogue, LOVE Magazine and Hunger, reflecting the reach and respect he has earned within the industry.

Jack’s beauty photography is defined by his ability to articulate depth, movement and structure through a lens that remains honest and considered. This approach has not only shaped numerous award-winning hair collections but has also contributed to his recognition at the Association of Photography Awards, where he has received Gold, Silver and Best Commissioned accolades across 2023–2025. His imagery holds a distinctive tension between refinement and spontaneity—an interplay that brings forward both the craft and the character of his subjects.

Alongside his commercial and editorial output, Jack continues to cultivate personal projects that explore community and human connection. His documentary work with the charity Haircuts4Homeless, published as a complete photo book, demonstrates the same attentiveness found in his beauty work: an understanding that authenticity and presence are central to compelling visual storytelling.

Jack’s commitment to nurturing new talent is an extension of his collaborative ethos. He shares his experience through guest lectures, panel talks and workshops, including sessions at Central Saint Martins and educational events hosted by Respect Lab. In doing so, he supports emerging photographers in developing their own visual language, just as he continues to expand the boundaries of his own.

For brands, agencies and creatives seeking a London-based beauty editorial photographer with a nuanced, story-driven and contemporary approach, Jack Eames offers a practice built on clarity, connection and a deep respect for the craft.